In Deliverable 4.3, we explore how advisors can use digital advisory tools and services (DATS) to support farmers in getting the most value for themselves, their families, and customers. Through an exploratory analysis of early experiences with use of selected DATS in 17 diverse User Cases, we identify several barriers and supportive factors, in addition to a broad range of so-called influencing factors, requirements and preconditions for success. Despite the diversity in contexts across the UCs, we could identify several common factors across UCs. COVID-19 has been an important game changer in this respect, but also other ongoing global/societal developments and the challenge to maintain high quality, professional advisory services, in support of efficient and future-oriented farming systems, within this changing environment, exist across all UCs. However, these more universal drivers lead to different challenges, depending on specific contexts and situations. Central in the search for suitable DATS to address these challenges, is in the first place having a good understanding of the challenge and the different end-users needs.
Click here to read more!