The importance of farm advisors in the roll out of Digital technologies

Dr. Teresa Hooks, the project manager for the FAIRshare H2020 project, has writen a blog post on the importance of farm advisors in the roll out of Digital technologies, which has been published by the DEMETER H2020 project.

According to Dr. Teresa,

“the FAIRshare H2020 project aims to address the divide and ensure that digital technologies and tools are actually engaged with and implemented more widely at farm level, through the help of farm advisors. They are crucial actors given their unique and close relationship on the ground with their farmer clients and families, as well as their knowledge and insights of their clients’ enterprises, abilities, goals and motivations. Farm advisors are often tasked with bringing research and practical knowledge to farmers and effective farm advisors help to build farmers capacity and motivation to adopt new technologies in line with their needs and goals. This can be true of digital technologies also and so we believe that farm advisors are integral to the roll out of digitalisation at farm level.”

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