The success of the FAIRshare project relies on the effective dissemination of the project activities, results, and outcomes, as well as on-going communication and engagement with different actors in society throughout the duration of the project. The use of social media is essential for communication and dissemination of the project activities, as it is a two-way communication tool, that enables not only the project to communicate with our target audience(s), but to receive immediate feedback from the FAIRshare and broader community.
The FAIRshare social media strategy was defined in D7.2 – Social media engagement strategy and actions commenced, in April 2019, by AC3A. The deliverable was then updated in August 2020, with help from CONSULAI and Teagasc. The deliverable included the description of the social media strategy’s objectives, platforms, target audience(s), activities, and Key Performance Indicators (KPIs).
In this document, CONSULAI, the leader of WP7, analyses the current project social media activities in line with the previously established KPIs, which will also be analysed and adapted if needed.
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